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Huge congratulations to the winners of the 2025 NSW Top Tourism Town Awards, announced at the Local Government NSW Destination and Visitor Economy Conference in Tweed Heads.
Celebrating exceptional storytelling, visitor appeal, and community spirit, these standout towns offer unforgettable experiences across New South Wales. This year also debuts the NRMA People’s Choice Awards, with all winners featured in the spring edition of Open Road magazine.
KIAMA - Just two hours south of Sydney, the Kiama region offers golden beaches, lush rainforests, ocean pools, and breathtaking coastal trails. Its natural beauty sets the stage for a thriving food scene, outdoor adventures, and vibrant local events. With postcard-perfect views and a welcoming community spirit, Kiama invites you to slow down, explore, and reconnect—where every moment captures the essence of coastal charm and laid-back living.
MERIMBULA - Nestled on the Sapphire Coast of NSW, Merimbula is the perfect family escape, offering pristine beaches, sparkling waters, and unforgettable experiences. Reconnect through whale watching, coastal hikes, and relaxing by the sea. Explore National Parks, enjoy fresh local oysters, and soak up the laid-back charm. A destination that captures hearts, Merimbula invites you to create lasting memories—and keeps you coming back for more.
HUSKISSON - The jewel of Jervis Bay on the NSW South Coast, is a charming coastal town with 16 stunning beaches, crystal-clear waters, and abundant wildlife. Relax on white sands, enjoy a buzzing foodie scene, or dive into adventure with water sports, dolphin cruises, and whale swims. With cultural experiences and beach-hopping kangaroos, Husky offers the perfect mix of relaxation, exploration, and connection to nature and Country.
Top Tourism Town (Towns with population of 5,000 of more)
Small Tourism Town (Towns with population between 1,500 and 5,000)
Tiny Tourism Town (Towns with population under 1,500)
2025 NSW Top Tourism Town and NRMA People's Choice Award Winners
The NSW Top Tourism Town and Top Tour Guide awards are searching for the best towns and tour guides across the state, as they compete to be crowned the best in their class.
The awards program, run by the NSW Tourism Association, brings a focus to regional tourism highlighting gems from coast to country, outback, mountains and river communities, and the tour guides that bring these towns to life.
Local Councils and Accredited Visitor Information Centres are encouraged to nominate their town, followed by submitting an entry showcasing an itinerary, a video and a website with bookable product.
Towns can enter one of three categories depending on their size:
• Top Tourism Town Award – Population over 5,000
• Small Tourism Town Award – Population between 1,500 – 5,000
• Tiny Tourism Town Award – Population below 1,500
Tour Operators and Tour Guides in all environments are encouraged to nominate their best guides to demonstrate their value in delivering the visitor experience.
All gold category winners go on to compete in Australia's Top Tourism Town and Australia's Top Tour Guide awards in this national program to celebrate the best of the best!
The NSW Top Tourism Town Awards showcase the exceptional destinations from across that state and those that guide guests through them. Winners progress to the Australian Top Tourism Town Awards.
New for 2025 is the NSW Top Tour Guide category. This award honours the significant contribution quality tour guides make, in providing memorable experiences to visitors through interpretation of the natural and cultural environment in a responsible manner.
The winners of the 2024 Australia’s Top Tourism Town Awards
Gold Winners:
Huskisson, NSW – Tiny Tourism Town
Exmouth, WA – Small Tourism Town
Devonport, TAS – Australia’s Top Tourism Town
Adam Hinks from Aquascene Magnetic Island, QLD – Australia’s Top Tour Guide
These incredible towns offer unique experiences that showcase the beauty, culture, and community spirit of regional Australia.
The Voice of the Visitor Economy in NSW
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