About the NSW Tourism Association
NSW Tourism Association is the peak body representing the visitor economy in New South Wales.
Comprising tourism business members and associations, NSW Tourism Association is dedicated to advancing the interests of the tourism industry in government policy, supporting the industry, promoting excellence, and driving economic growth through tourism.
NSW Tourism Association Team
Natalie Godward CEO
Domino Houlbrook-Cove Program Manager - Accreditation
Natalie Godward CEO
Based on the Far South Coast, Natalie's expertise is in community and stakeholder engagement, recognising that successful projects start and end with this key component.
With experience in small business, events, regional tourism and cruise,
Natalie understands the value of partnerships and is excited to lead the NSW Tourism Association for the benefit of members across the state.
Sarah Kerrsmith Program Manager - Awards
Domino Houlbrook-Cove Program Manager - Accreditation
Natalie Godward CEO
Based on the Central Coast, Sarah has a passion for tourism and nurturing tourism businesses.
Sarah’s career in destination marketing over 20 years has spanned the globe including extensive work as a judge and mentor for tourism and event businesses entering the NSW Tourism Awards, and as a Quality Tourism Assessor for the Australian Tourism Industry Council.
Domino Houlbrook-Cove Program Manager - Accreditation
Domino Houlbrook-Cove Program Manager - Accreditation
Domino Houlbrook-Cove Program Manager - Accreditation
Based in the Central West, Domino is an award-winning professional with extensive experience in tourism, hospitality, community service, and education.
As a proven leader and mentor, Domino's expertise lies in strategic planning, stakeholder engagement and education including guiding teams, developing training programs, and managing successful projects.
Board of Directors
Hon. Stuart Ayres
Hon. Stuart Ayres
Hon. Stuart Ayres
Ian Wood
Hon. Stuart Ayres
Hon. Stuart Ayres
Ali Cassim
Hon. Stuart Ayres
Cameron Arnold OAM
Nick Lester
Cameron Arnold OAM
John Hughes
Josh Dolgoy
Elyss Larkham
Elyss Larkham
Matthew Lucas
Elyss Larkham
Matthew Lucas
How's Business?
The June Quarter Business Survey is now open. This is your chance to make sure NSW tourism is seen, heard and supported at a national level.
It takes just 5 minutes, is completely confidential, and helps shape the funding, policy and advocacy decisions that affect your business. It would be especially helpful to hear from you around the current fuel situation, other impacts caused by the situation in the Middle East and Great Western Highway closure at Mount Victoria.