About the NSW Tourism Association
NSW Tourism Association is the peak body representing the visitor economy in New South Wales.
Comprising tourism business members and associations, NSW Tourism Association is dedicated to advancing the interests of the tourism industry in government policy, supporting the industry, promoting excellence, and driving economic growth through tourism.
NSW Tourism Association Team
Natalie Godward
Domino Houlbrook-Cove
Domino Houlbrook-Cove
Chief Executive Officer
Based on the Far South Coast, Natalie's expertise is in community and stakeholder engagement, recognising that successful projects start and end with this key component.
With experience in small business, events, regional tourism and cruise,
Natalie understands the value of partnerships and is excited to lead the N
Chief Executive Officer
Based on the Far South Coast, Natalie's expertise is in community and stakeholder engagement, recognising that successful projects start and end with this key component.
With experience in small business, events, regional tourism and cruise,
Natalie understands the value of partnerships and is excited to lead the NSW Tourism Association for the benefit of members across the state.
Domino Houlbrook-Cove
Domino Houlbrook-Cove
Domino Houlbrook-Cove
Manager Membership & Accreditation
Based in the Central West, Domino is an award-winning professional with extensive experience in tourism, hospitality, community service, and education.
As a proven leader and mentor, Domino's expertise lies in strategic planning, stakeholder engagement and education including guiding teams, developing training programs, and managing successful projects.
Sarah Kerrsmith
Domino Houlbrook-Cove
Sarah Kerrsmith
Manager Awards
Based on the Central Coast, Sarah has a passion for tourism and nurturing tourism businesses.
Sarah’s career in destination marketing over 20 years has spanned the globe including extensive work as a judge and mentor for tourism and event businesses entering the NSW Tourism Awards, and as a Quality Tourism Assessor for the Australian Tourism Industry Council.
Shan Lawson
Domino Houlbrook-Cove
Sarah Kerrsmith
Program Support Officer
Based in Lake Macquarie, Shan has a long connection with NSW tourism and a love of helping the people who make the industry what it is.
Having worked on the NSW Tourism Awards for many years, Shan's heart and expertise is in supporting tourism operators and events, keeping the details running smoothly and bringing people together along the way.
Board of Directors
Hon. Stuart Ayres
Hon. Stuart Ayres
Hon. Stuart Ayres
Ali Cassim
Hon. Stuart Ayres
Hon. Stuart Ayres
Nick Lester
Cameron Arnold OAM
John Hughes
Josh Dolgoy
Elyss Larkham
Elyss Larkham