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NSW TOURISM INDUSTRY ASSOCIATION

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  • Awards Programs
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  • Policy & Advocacy
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NSW Tourism Awards Programs

The NSW Tourism Association proudly champions excellence through its multiple prestigious awards programs. The NSW Tourism Awards celebrate the passion and dedication of tourism businesses across the state, while the Regional Tourism Awards provides comprehensive support and a smooth transition to state awards. The Top Tourism Town and Top Tour Guide awards recognise the vibrant communities and individuals who create unforgettable visitor experiences. 


Each of these awards programs provide a clear pathway to the Australian Tourism Awards to exemplify excellence and credibility on the national stage. The awards are more than a celebration of strength in our industry, they are are designed to foster business growth, strategic reflection and continuous improvement setting the benchmark for industry excellence and collaboration.

NSW Tourism Awards

NSW Regional Tourism Awards

NSW Regional Tourism Awards

The NSW Tourism Awards recognise and celebrate the outstanding achievements of the state’s tourism industry, and forms part of the prestigious Australian Tourism Awards.


Open to all tourism businesses within New South Wales, the submission based program rewards business excellence, innovation and professionalism across 30 categories.

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NSW Regional Tourism Awards

NSW Regional Tourism Awards

NSW Regional Tourism Awards

 Through a single nomination, entrants are automatically entered into both the Regional Tourism Awards and the NSW Tourism Awards. A comprehensive entrant support program offers assistance and provides a seamless pathway to showcase excellence. Entrants are provided with the opportunity to enhance their submission following feedback from judges, allowing businesses to strengthen applications before competing at the state level and beyond. 

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Top Tourism Town Awards

The Top Tourism Town awards bring a focus to regional tourism highlighting gems from coast to country, outback, mountains and river communities.  Categories include Tiny, Small and Top Tourism Towns

Local Councils and Accredited Visitor Information Centres are encouraged to nominate their town in either the Tiny, Small or Top Tourism Town categories. Entrants are required to submit an itinerary, a video and a website with bookable product. 

Winners in each category become a finalist at the Australian Top Tourism Town Awards.

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Top Tour Guide Awards

 New to NSW for this year is the NSW Top Tour Guide awards, where tour guides will be vying for the prestigious accolade with the winner going on to compete for the title of Australia’s Top Tour Guide. 

Tour Operators and Tour Guides in all environments are encouraged to nominate their best guides to demonstrate their value in delivering the visitor experience. Entrants are required to provide a written submission and participate in an interview with a judging panel, as well as the nominating business being Sustainable Tourism Accredited.

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