NSW TOURISM INDUSTRY ASSOCIATION
  • Sign In
  • Create Account

  • Bookings
  • My Account
  • Signed in as:

  • filler@godaddy.com


  • Bookings
  • My Account
  • Sign out

  • Home
  • Membership
  • Awards Programs
  • National Accreditation
  • Events & Training
  • Policy & Advocacy
  • About Us
  • CONTACT US
  • ATA Gallery
  • More
    • Home
    • Membership
    • Awards Programs
    • National Accreditation
    • Events & Training
    • Policy & Advocacy
    • About Us
    • CONTACT US
    • ATA Gallery
NSW TOURISM INDUSTRY ASSOCIATION

Signed in as:

filler@godaddy.com

  • Home
  • Membership
  • Awards Programs
  • National Accreditation
  • Events & Training
  • Policy & Advocacy
  • About Us
  • CONTACT US
  • ATA Gallery

Account


  • Bookings
  • My Account
  • Sign out


  • Sign In
  • Bookings
  • My Account

NSW Top Tourism Town Awards

Nominate now: 2026 NSW Top Tourism Town awards open!

The NSW Top Tourism Town awards are searching for the best towns across the state, as they compete to be crowned the best in their class. 


The awards program, run by the NSW Tourism Association, brings a focus to regional tourism highlighting gems from coast to country, outback, mountains and river communities, and the tour guides that bring these towns to life. 


Local Councils, Accredited Visitor Information Centres and Local Tourism Associations are encouraged to nominate their town, followed by submitting an entry showcasing an itinerary, a video and a website with bookable product. 


Towns can enter one of three categories depending on their size: 

• Top Tourism Town Award – Population over 5,000 

• Small Tourism Town Award – Population between 1,500 – 5,000 

• Tiny Tourism Town Award – Population below 1,500 


All gold category winners go on to compete in Australia's Top Tourism Town in this national program to celebrate the best of the best!

Key Dates 2026

  • Nominations Open: Thursday 11 December 2025
  • Nominations Close: Thursday 26 February
  • Submissions Close: Wednesday 25 March
  • Public Voting Opens: Wednesday 1 April
  • Public Voting Closes: Sunday 3 May
  • Finalists Announced: Wednesday 6 May
  • Winners Announced: Tuesday 28 May at LGNSW Destination & Visitor Economy Conference, Maitland
  • Australian Top Tourism Town Winners Announced: Early September, Parliament House, Canberra

Nomination Fee + How to enter

Nomination Fee:

  • $350 + GST per entry or $262.50 + GST NSW Tourism Association Members rate
  • Nomination fees should be paid at time of nomination and are required to proceed into the awards program


All submissions must be completed via the Quality Tourism Framework portal. 

nominate here

Entry Requirements

Top Tourism Town

 Information requirements:

  • An overview of the town, including target market and its commitment to tourism
  • A travel/tourism-focused website showcasing the town and its tourism operators, including an online booking functionality (or links to individual operator websites)
  • An engaging feature-style editorial (max 800 words)
  • A short vignette showcasing the town (30 sec - 2 mins)
  • A travel itinerary - designed for specified target market and available on website
  • A collection of high resolution PNG files 
  • Provide (4 - 10 depending on category) businesses with strong consumer reviews, for a GRI (Global Review Index) score to be calculated  


Consumer Vote: 

  • The public voting is managed via NSW Tourism Association, with support from our Major Partner NRMA
  • Destinations are required to encourage votes for their destination within the public voting period
  • The town that receive the most public votes wins the NRMA Open Road People's Choice Award 

 

nominate here

Eligibility

Top Tourism Town

The nomination can be made by: 

  • Accredited Visitor Information Centres
  • Local Councils 
  • Tourism Associations (must hold QTF Tourism Association certification)


The entry must include a website that fits the following criteria:

  • Is a travel/tourism focused website that includes the town
  • Copy of the itinerary available on the site
  • Displays the video on the site 
  • Online booking functionality to book tourism activities within the town

NSW Top Tourism Town Awards

Guidelines, Rules & Questions NOMINATE

Award Partners

Major Partner

NSW Top Tourism Towns Awards

Newcastle ANZAC Walk. 2023 NSW Top Tourism Town winner.

About the NSW Top Tourism Town Awards

The NSW Top Tourism Town Awards showcase the exceptional destinations from across that state and those that guide guests through them. Winners progress to the Australian Top Tourism Town Awards.


Add to your travel bucket list from our previous winning Top Tourism Towns.



 

2025 top tourism town winners
  • Home
  • Membership
  • Awards Programs
  • National Accreditation
  • Events & Training
  • Policy & Advocacy
  • About Us
  • NSW Tourism Awards
  • Top Tourism Town 2026
  • Top Town Previous Winners
  • Previous Award Winners
  • Australian Tourism Awards
  • Awards Committee Judges
  • Entrant Support Webinars
  • Top Tour Guide 2025
  • Top Tour Guide 2026

The Voice of the Visitor Economy in NSW

+61 (2) 9089 8889

Copyright © 2024 Tourism Excellence NSW - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept