
Join the collective that advocates for tourism as a vital contributor to the NSW economy, workforce, environment & social fabric of our communities. We work directly with government and industry to push for meaningful policy change, practical support and long-term sustainability for our sector.
We provide tailored advocacy and support that reflects the real-world challenges and opportunities facing tourism businesses today. Members gain access to:
Membership opens the door to a wide range of events, training and networking opportunities designed to help you level up your business, build capability and connect with peers across the state.
From workshops and webinars to industry briefings and forums, our events are practical, relevant and focused on real outcomes for tourism operators and destinations.
Through the Quality Tourism Framework, we deliver nationally recognised business development programs that help improve visitor experiences and strengthen business performance, including:
Our flagship program, the NSW Tourism Awards, celebrates excellence across the industry and forms part of the prestigious Australian Tourism Awards program.
Membership levels are based on your organisation’s full-time equivalent (FTE) staff. If you’re unsure where you fit, our team can help determine the right level for you.
We also offer tailored membership options for organisations looking to engage at a higher Advocacy level as Tourism Champions or Tourism Partners.
Review the Membership Matrix, below, to explore benefits and find the right fit for your organisation
Download the Membership Matrix to explore benefits and find the right fit for your organisation
(pdf)
Download
Membership for operators with up to 5 FTEs.
- Complimentary access to accreditation and Star Rating
- Complimentary ReviewPro account
- Quarterly Sentiment Survey
- Monthly newsletter
- Discounted tickets to NSWTA events
- Endorsements and Letters of Support
- Voting Rights
$295pa (+GST)*
*membership fee will be charged pro-rata on financial yea
Membership for operators with up to 5 FTEs.
- Complimentary access to accreditation and Star Rating
- Complimentary ReviewPro account
- Quarterly Sentiment Survey
- Monthly newsletter
- Discounted tickets to NSWTA events
- Endorsements and Letters of Support
- Voting Rights
$295pa (+GST)*
*membership fee will be charged pro-rata on financial year. See Membership Information & Policies below for full details.

Membership for operators with 6-25 FTEs.
- Complimentary access to accreditation and Star Rating
- Complimentary ReviewPro account
- Quarterly Sentiment Survey
- Monthly newsletter
- Discounted tickets to NSWTA events
- Endorsements and Letters of Support
- Voting Rights
$550pa (+GST)*
*membership fee will be charged pro-rata on financial year. S
Membership for operators with 6-25 FTEs.
- Complimentary access to accreditation and Star Rating
- Complimentary ReviewPro account
- Quarterly Sentiment Survey
- Monthly newsletter
- Discounted tickets to NSWTA events
- Endorsements and Letters of Support
- Voting Rights
$550pa (+GST)*
*membership fee will be charged pro-rata on financial year. See Membership Information & Policies below for full details.

Membership for operators with 26-50 FTEs.
- Complimentary access to accreditation and Star Rating
- Complimentary ReviewPro account
- Quarterly Sentiment Survey
- Monthly newsletter
- Discounted tickets to NSWTA events
- Endorsements and Letters of Support
- Voting Rights
$1,350pa (+GST)*
*membership fee will be charged pro-rata on financial year
Membership for operators with 26-50 FTEs.
- Complimentary access to accreditation and Star Rating
- Complimentary ReviewPro account
- Quarterly Sentiment Survey
- Monthly newsletter
- Discounted tickets to NSWTA events
- Endorsements and Letters of Support
- Voting Rights
$1,350pa (+GST)*
*membership fee will be charged pro-rata on financial year. See Membership Information & Policies below for full details.

Membership for operators with 51-100 FTEs.
- Complimentary access to accreditation and Star Rating
- Complimentary ReviewPro account
- Quarterly Sentiment Survey
- Monthly newsletter
- Discounted tickets to NSWTA events
- Endorsements and Letters of Support
- Voting Rights
$1,800pa (+GST)*
*membership fee will be charged pro-rata on financial ye
Membership for operators with 51-100 FTEs.
- Complimentary access to accreditation and Star Rating
- Complimentary ReviewPro account
- Quarterly Sentiment Survey
- Monthly newsletter
- Discounted tickets to NSWTA events
- Endorsements and Letters of Support
- Voting Rights
$1,800pa (+GST)*
*membership fee will be charged pro-rata on financial year. See Membership Information & Policies below for full details.

Membership for operators with more than 100 FTEs.
- Complimentary access to accreditation and Star Rating
- Complimentary ReviewPro account
- Quarterly Sentiment Survey
- Monthly newsletter
- Discounted tickets to NSWTA events
- Endorsements and Letters of Support
- Voting Rights
$2,250pa (+GST)*
*membership fee will be charged pro-rata on finan
Membership for operators with more than 100 FTEs.
- Complimentary access to accreditation and Star Rating
- Complimentary ReviewPro account
- Quarterly Sentiment Survey
- Monthly newsletter
- Discounted tickets to NSWTA events
- Endorsements and Letters of Support
- Voting Rights
$2,250pa (+GST)*
*membership fee will be charged pro-rata on financial year. See Membership Information & Policies below for full details.

Advocacy level memberships allow for industry influence, exposure and key contacts through NSW Tourism Association events and networks.
Talk to us to see how we can work with your business.

An advocacy level membership for leading tourism operators seeking to influence the industry and gain exposure.
Includes all membership benefits, plus the following:
- Advocacy for business that aligns with strategic themes
- Annual Business Leaders Forum
- Invitation to limited networking events
- Access to research and policy submissio
An advocacy level membership for leading tourism operators seeking to influence the industry and gain exposure.
Includes all membership benefits, plus the following:
- Advocacy for business that aligns with strategic themes
- Annual Business Leaders Forum
- Invitation to limited networking events
- Access to research and policy submissions
- Marketing of business benefits
$4,900pa (+GST)*
*membership fee will be charged pro-rata on financial year. See Membership Information & Policies below for full details.

An advocacy level strategic partnership which allows for a greater share of voice and tourism industry alignment.
Includes all membership and Tourism Champion benefits plus the following:
- Exclusive level roundtables
- Invitation to join Tourism Awards VIP table
- Co-hosting and branding opportunities
- Direct access to key industry stakeho
An advocacy level strategic partnership which allows for a greater share of voice and tourism industry alignment.
Includes all membership and Tourism Champion benefits plus the following:
- Exclusive level roundtables
- Invitation to join Tourism Awards VIP table
- Co-hosting and branding opportunities
- Direct access to key industry stakeholders through events
$9,800pa (+GST)*
*membership fee will be charged pro-rata on financial year. See Membership Information & Policies below for full details.
Due to popular demand, we have now created a student member ship level, available for students studying Tourism & Hospitality in NSW.
Membership costs $50pa (+GST), and includes all member benefits except access to the QTF Accreditation and Advocacy. Student memberships automatically renew on the anniversary date of initial sign up.
Our Trust the Tick page showcases NSW Tourism Association members who have achieved nationally recognised quality accreditation — demonstrating credibility, professionalism and a commitment to continuous improvement. Accreditation helps businesses build consumer trust, stand out in the marketplace and align with industry best practice.
Explore accredited members and see the value of being part of a trusted, recognised tourism network.

By applying for and holding membership with the NSW Tourism Association, you agree to be bound by these Membership Terms and Conditions, the Renewal Policy, and the Association’s Code of Ethics.
Membership Structure
Membership Fees & Pro-Rata Periods
Payments, Refunds & Forfeiture
Changes to Membership
Automatic Renewal
Cancellation of Renewal
Payment Details
Failed Payments
All NSW Tourism Association members, stakeholders, and partners are expected to uphold the highest professional and ethical standards and to act in a manner that supports the integrity and sustainability of the tourism industry.
Members agree to:
Failure to comply with this Code of Ethics or NSW Tourism Association policies may result in suspension or termination of membership.
















The Voice of the Visitor Economy in NSW
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