NSW Tourism Association is a representative body for all tourism businesses within New South Wales. Our focus is to drive business development, provide a strong voice on issues important to the NSW visitor economy, and to have representation for the whole industry - no matter the size or sector. 

The NSW Tourism Awards, part of the Australian Tourism Awards, celebrates and recognises businesses, individuals and communities that demonstrate excellence within their field. 

Our awards help to raise the profile of the NSW Visitor Economy. 

NSW Tourism Association is all about your tourism business. 

As the voice for the Visitor Economy in NSW, we  provide crucial support and advocacy that is tailored to your businesses unique challenges and opportunities.

 Access valuable resources and industry insight, quarterly sentiment survey participation and data, and be part of industry events and networking opportunities.

We offer a range of business development programs through the Quality Tourism Framework. From sustainability, accessibility, star ratings, tourism emissions reductions and more. There are a range of online programs available to grow the visitor experience. 

The pinnacle program is the NSW Tourism Awards - a part of the Australian Tourism Awards program. 

NSW Tourism Association proudly represents members and promotes the value of tourism to the NSW economy, workforce, environment and to the social fabric of local communities.

We advocate for policy change and support for the tourism industry as a crucial economic contributor to NSW.

Level up your Business through a range of events and training opportunities.

To learn more about the NSW Tourism Association events and what training opportunities are available, click the link below.