The NSW Tourism Awards, is the pinnacle awards program for the New South Wales visitor economy.
The awards, presented by NSW Tourism Association, recognise and celebrate the outstanding achievements of the state’s tourism industry, and forms part of the prestigious Australian Tourism Awards.
Open to all tourism businesses within New South Wales, categories range for tourist attractions, tour and transport, festivals and events, food, wine, accommodation and more.
Winners of the Awards are announced at the NSW Tourism Gala at Waterview in Bicentennial Park on 27 November.
Entrant Support Program
Join the Free Entrant Support Program to maximise your success
If you're considering entering the NSW Tourism Awards, the Entrant Support Program delivered by the NSW Tourism Association is an invaluable resource. With passionate, knowledgeable support from our team and judging experts, you'll receive guidance that keeps you focused, confident and on track. The interactive weekly webinars and draft review service providing personalised feedback makes the process far less daunting, especially for newcomers. This program isn’t just helpful—it’s a major advantage and a clear pathway to success. Don’t miss out on this opportunity to give your entry the best possible chance.
Message from Awards Chair - Ron Beeldman
Message from NSW Tourism Association Chair - Stuart Ayres
Message from NSW Tourism Association Chair - Stuart Ayres
"Welcome to the 2025 NSW Tourism Awards Program.
The Awards provide an excellent opportunity to benchmark your business and highlight your achievements of excellence in all aspects of your operations.
The Awards offer you an opportunity to reflect on your business, with questions designed to highlight your strategies, accomplishments, and l
"Welcome to the 2025 NSW Tourism Awards Program.
The Awards provide an excellent opportunity to benchmark your business and highlight your achievements of excellence in all aspects of your operations.
The Awards offer you an opportunity to reflect on your business, with questions designed to highlight your strategies, accomplishments, and lessons you've learned along the way.
With a panel of three highly skilled and experienced judges, you also receive feedback after the Awards to support continuous improvement. Entrants can join our support program, to be guided by experienced mentors and our judging team, through our online workshops.
The NSW visitor economy is leading the country with the largest share of visitors, nights and expenditure, and now is the most advantageous time to document how your business contributes to making NSW the premier destination for all visitors.
On behalf of my fellow judges, we look forward to experiencing and celebrating your success through your participation in this very worthwhile program."
Message from NSW Tourism Association Chair - Stuart Ayres
Message from NSW Tourism Association Chair - Stuart Ayres
Message from NSW Tourism Association Chair - Stuart Ayres
"The NSW Tourism Awards have been synonymous with industry development opportunities while also recognising excellence in the industry.” The Hon. Stuart Ayres, Chair of the NSW Tourism Association, has highlighted the significant role of the NSW Tourism Awards in advancing the industry.
I can’t emphasise enough, the awards are a crucial
"The NSW Tourism Awards have been synonymous with industry development opportunities while also recognising excellence in the industry.” The Hon. Stuart Ayres, Chair of the NSW Tourism Association, has highlighted the significant role of the NSW Tourism Awards in advancing the industry.
I can’t emphasise enough, the awards are a crucial platform for receiving valuable feedback and innovative ideas to businesses. These awards not only judge businesses against their peers, thereby fostering a quality-driven environment, but also celebrate and recognise excellence in the tourism sector. This awards process enables leading NSW businesses to be acknowledged on the national stage at the Australian Tourism Awards, underlining their contribution to the industry and promoting their excellence in tourism. "
Australian Tourism Awards Program
Message from NSW Tourism Association Chair - Stuart Ayres
Australian Tourism Awards Program
Winners of the Awards will be announced at a Gala Ceremony held later in the year.
The Gold winners in categories 1-26 will advance to the Qantas Australian Tourism Awards and compete against finalists from each State and Territory.
Partners & Sponsors
How's Business?
The June Quarter Business Survey is now open. This is your chance to make sure NSW tourism is seen, heard and supported at a national level.
It takes just 5 minutes, is completely confidential, and helps shape the funding, policy, and advocacy decisions that affect your business.