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Tourism operators across New South Wales — it’s time to shine! Nominations are now officially open for the 2025 NSW Tourism Awards, proudly delivered by NSW Tourism Association.
Following an extensive national review and wide-ranging industry consultation, this year’s program features a fresh, streamlined entry process designed to make participation easier, while maintaining the prestige and integrity that the awards are known for.
Key updates for 2025 include:
Don’t miss your opportunity to be recognised as one of NSW’s tourism leaders. Enter today and celebrate the best our industry has to offer!
The NSW Tourism Awards, is the pinnacle awards program for the New South Wales visitor economy.
The awards, presented by NSW Tourism Association, recognise and celebrate the outstanding achievements of the state’s tourism industry, and forms part of the prestigious Australian Tourism Awards.
Open to all tourism businesses within New South Wales, categories range for tourist attractions, tour and transport, festivals and events, food, wine, accommodation and more.
Winners of the Awards are announced at a Gala Ceremony in late November.
The NSW Tourism Awards, presented by NSW Tourism Association, have been recognising and rewarding business excellence, innovation and professionalism in tourism for more than 50 years. Entrants receive support throughout the process alongside a range of benefits, including:
Monday 28 April 2025
Friday 13 June 2025
Wednesday 6 August 2025
Wednesday 20 August 2025
Tuesday 14 October 2025
Thursday 27 November 2025
With 30 business categories in NSW Tourism Awards, there is a category for tourism businesses of all shapes and sizes.
Before you enter the awards, it’s important that you first read the rules and regulations.
Nomination fee:
As a part of our free entrant support, an experienced former judge can review a draft of your submission and provide feedback. Draft submissions are due by Wednesday 6 August 2025.
Submit your final submission via the Quality Tourism online portal by Wednesday 20 August 2025.
It’s time to celebrate! You’ve put in all the hard work, now it’s time to kick back and celebrate your achievements at our Gala Celebration, where the winners of each awards category will be announced. As one of the NSW tourism industry’s biggest event of the year, you don’t want to miss out—Thursday 27 November will be the night to celebrate all things tourism!
01. Major Tourist Attractions (pdf)
Download02. Tourist Attractions (pdf)
Download03. Major Festivals & Events (pdf)
Download04. Festivals & Events (pdf)
Download05. Ecotourism (pdf)
Download06. Cultural Tourism (pdf)
Download07. Aboriginal and Torres Strait Islander Tourism Experience (pdf)
Download08. Tourism Retail, Hire and Services (pdf)
Download09. Visitor Information Services (pdf)
Download10. Business Event Venues (pdf)
Download11. Major Tour & Transport Operators (pdf)
Download12. Tour & Transport Operators (pdf)
Download13. Adventure Tourism (pdf)
Download14. Tourism Marketing and Campaigns (pdf)
Download15. Tourism Restaurants & Catering Services (pdf)
Download16. Tourism Wineries, Distilleries & Breweries (pdf)
Download17. Caravan & Holiday Parks (pdf)
Download18. Hosted Accommodation (pdf)
Download19. Unique Accommodation (pdf)
Download20. Self-contained Accommodation (pdf)
Download21. 3-3.5 Star Accommodation (pdf)
Download22. 4 - 4.5 Star Deluxe Accommodation (pdf)
Download23. 5 Star Luxury Accommodation (pdf)
Download24. New Tourism Business (pdf)
Download25. Excellence in Food Tourism (pdf)
Download26. Excellence in Accessible Tourism (pdf)
Download27. Local Government Award for Tourism 2025 (pdf)
Download28. Take 3 for the Sea Award for Visitor Litter Prevention (pdf)
Download29. Service to Tourism Industry (pdf)
Download30. Outstanding Contribution by an Individual (pdf)
DownloadAre you ready to take to the stage and celebrate the success of your tourism business? It’s your time to shine. If you have any questions or need help with the submission process, don’t hesitate to get in touch with our team.
"Welcome to the 2025 NSW Tourism Awards Program.
The Awards provide an excellent opportunity to benchmark your business and highlight your achievements of excellence in all aspects of your operations.
The Awards offer you an opportunity to reflect on your business, with questions designed to highlight your strategies, accomplishments, and l
"Welcome to the 2025 NSW Tourism Awards Program.
The Awards provide an excellent opportunity to benchmark your business and highlight your achievements of excellence in all aspects of your operations.
The Awards offer you an opportunity to reflect on your business, with questions designed to highlight your strategies, accomplishments, and lessons you've learned along the way.
With a panel of three highly skilled and experienced judges, you also receive feedback after the Awards to support continuous improvement. Entrants can join our support program, to be guided by experienced mentors and our judging team, through our online workshops.
The NSW visitor economy is leading the country with the largest share of visitors, nights and expenditure, and now is the most advantageous time to document how your business contributes to making NSW the premier destination for all visitors.
On behalf of my fellow judges, we look forward to experiencing and celebrating your success through your participation in this very worthwhile program."
"The NSW Tourism Awards have been synonymous with industry development opportunities while also recognising excellence in the industry.” The Hon. Stuart Ayres, Chair of the NSW Tourism Association, has highlighted the significant role of the NSW Tourism Awards in advancing the industry.
I can’t emphasise enough, the awards are a crucial
"The NSW Tourism Awards have been synonymous with industry development opportunities while also recognising excellence in the industry.” The Hon. Stuart Ayres, Chair of the NSW Tourism Association, has highlighted the significant role of the NSW Tourism Awards in advancing the industry.
I can’t emphasise enough, the awards are a crucial platform for receiving valuable feedback and innovative ideas to businesses. These awards not only judge businesses against their peers, thereby fostering a quality-driven environment, but also celebrate and recognise excellence in the tourism sector. This awards process enables leading NSW businesses to be acknowledged on the national stage at the Australian Tourism Awards, underlining their contribution to the industry and promoting their excellence in tourism. "
Winners of the Awards will be announced at a Gala Ceremony held later in the year.
The Gold winners in categories 1-26 will advance to the Qantas Australian Tourism Awards and compete against finalists from each State and Territory.
Relive the magic of the 2024 NSW Tourism Gala Night! A celebration of pride, strength, community, and passion, showcasing the heart of our industry. From inspiring winners to unforgettable moments, this highlights reel captures it all. Watch now and share in the joy of our incredible tourism community!
The Voice of the Visitor Economy in NSW
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