Eligibility
Top Tourism Town
Top Tourism Town
Top Tourism Town
The nomination can be made by:
- Accredited Visitor Information Centres
- Local Councils
The entry must include a website that fits the following criteria:
- Is a travel/tourism focused website that includes the town
- Copy of the itinerary available on the site
- Displays the video on the site
- Online booking functionality to book tourism activities within the town
Top Tour Guide
Top Tourism Town
Top Tourism Town
The nomination can be made by:
- Tour Guides
- Tour Operators on behalf of one of their Tour Guides
- Guides operating in the private or public sector
The Tour Guide must:
- Work in the natural, cultural or heritage environments in a paid or voluntary capacity.
- Be available for a 30 minute interview as part of the judging process
- Either as their own business or their nominating business, be Sustainable Tourism Accredited
Entry Requirements
Top Tourism Town
Top Tourism Town
Top Tourism Town
Information requirements:
- An overview of the town, including target market and its commitment to tourism
- A travel/tourism-focused website showcasing the town and its tourism operators, including an online booking functionality (or links to individual operator websites)
- An engaging feature-style editorial (max 800 words)
- A short vignette showcasing the town (30 sec - 2 mins)
- A travel itinerary - designed for specified target market and available on website
- A collection of high resolution PNG files
- Provide (4 - 10 depending on category) businesses with strong consumer reviews, for a GRI (Global Review Index) score to be calculated
Consumer Vote:
- The public voting is managed via NSW Tourism Association, with support of our Major Partner NRMA.
- Destinations are required to encourage votes for their destination within the public voting period
- The town that receive the most public votes wins the NRMA Open Road People's Choice Award
Top Tour Guide
Top Tourism Town
Top Tourism Town
Information requirements:
- An overview of the tour guide nominated
- Provide details about a tour recently delivered
- Provide details of involvement in planning, delivery, evaluation and customer service of the tour
- Provide details of how guiding skills and knowledge are continuously improved
- Submission is limited to max 5,000 words
- 30 minute interview with judging panel (in person or online)
Interview process
- The nominee will undertake an interview with a panel of judges who are experts in this field
- Interview questions will be provided in advance and involve providing examples such as: how visitors are engaged and educated, what research is done to ensure valid information, challenges faced and how these were dealt with and what are the motivating factors
Entrant Support Q&A
- Tuesday 18 March 1pm.
- Register here to join the online session
Award Partners
Major Partner
NSW Top Tourism Towns Awards
About the NSW Top Tourism Town Awards
The NSW Top Tourism Town Awards showcase the exceptional destinations from across that state and those that guide guests through them. Winners progress to the Australian Top Tourism Town Awards.
New for 2025 is the NSW Top Tour Guide category. This award honours the significant contribution quality tour guides make, in providing memorable experiences to visitors through interpretation of the natural and cultural environment in a responsible manner.
WINNERS OF AUSTRALIA’S TOP TOURISM TOWN AWARDS 2024
The winners of the 2024 Australia’s Top Tourism Town Awards
Gold Winners:
Huskisson, NSW – Tiny Tourism Town
Exmouth, WA – Small Tourism Town
Devonport, TAS – Australia’s Top Tourism Town
Adam Hinks from Aquascene Magnetic Island, QLD – Australia’s Top Tour Guide
These incredible towns offer unique experiences that showcase the beauty, culture, and community spirit of regional Australia.
2024 NSW Top Tourism Town Winners
The winners of the 2024 NSW Top Tourism Towns were announced, at the NSW Local Government Destination & Visitor Economy Conference in Wagga Wagga in May 2024. Winners of the 2025 NSW Top Tourism Town Awards will be announced in May at the LGNSW conference in Tweed Shire.
These awards highlight the very best of NSW’s small, medium and large regional destinations, showcasing their natural wonders, cultural attractions, and vibrant local experiences.
Large Tourism Town (Population Over 5,000)
Gold - Kiama
A coastal gem on the NSW South Coast, Kiama is famous for its iconic Blowhole, stunning beaches, and scenic walking trails. Visitors flock to this vibrant town for its natural beauty, outdoor adventures, and thriving local culture, making it a premier destination for all types of travelers.
Silver - Ballina
Located at the mouth of the Richmond River, Ballina boasts a laid-back coastal lifestyle combined with rich cultural heritage and abundant wildlife. Whether you’re exploring its pristine beaches or experiencing the town's lively festivals, Ballina offers something for everyone.
Bronze - Newcastle
As one of Australia’s most dynamic regional cities, Newcastle seamlessly blends urban sophistication with coastal charm. Known for its thriving arts scene, beautiful surf beaches, and rich industrial history, Newcastle has become a must-visit destination for those seeking a vibrant and diverse experience.
Small Tourism Town (Population Between 1,500 and 5,000)
Gold - Berry
A picturesque town nestled in the Shoalhaven region, Berry is renowned for its boutique shopping, charming cafes, and lush countryside. Visitors are drawn to its vibrant arts scene, local markets, and stunning heritage architecture, making Berry a perfect weekend getaway.
Silver - Merimbula
Located on the Sapphire Coast, Merimbula offers a magical blend of pristine beaches, stunning coastal landscapes, and vibrant marine life. Its family-friendly atmosphere, coupled with a wide range of outdoor activities, makes Merimbula a beloved destination for nature lovers and adventure seekers.
Bronze - Gloucester
At the gateway to Barrington Tops National Park, Gloucester is a haven for outdoor enthusiasts. With its dramatic mountain ranges, crystal-clear rivers, and rich farming heritage, this small town offers a perfect mix of adventure and relaxation, welcoming visitors with its strong sense of community.
Tiny Tourism Town (Population Under 1,500)
Gold - Huskisson
Nestled on the shores of Jervis Bay, Huskisson stands out for its stunning white-sand beaches, vibrant local community, and rich maritime history. A must-visit for those seeking a coastal retreat with breathtaking views and unforgettable wildlife encounters.
Silver - Broke
Located in the scenic Hunter Valley, Broke captivates visitors with its serene vineyards, boutique wineries, and breathtaking countryside. The town’s quiet charm, combined with its warm hospitality, makes it a favourite destination for wine lovers and nature enthusiasts alike.
Bronze - Eugowra
Eugowra, steeped in Australian history, offers a unique experience for those looking to explore the heart of the Central West. Known for its heritage murals and strong community spirit, this small town offers a delightful blend of culture, history, and warm country hospitality.